Creative Direction · Brand Activation · Experiential
"L'Hôtel Gigi" translated the brand's iconic Gigi sandal into a world — a traveling pop-up series that staged immersive resort experiences across The Colony Hotel Palm Beach, Sage & Madison Sag Harbor, and Faraway Hotel Nantucket. From logo, environmental graphics, and spatial design to bespoke product and marketing strategy, every dimension of the brand world was conceived and directed as a whole. The identity extended across branded ephemera that included sun care products made exclusively for the series, pickleball paddles, a custom ice cream cart, sun umbrellas, upholstered cushions, coffee sleeves, and coasters, creating an environment that felt discovered rather than marketed. Its success established a new model for brand world-building that the brand returned to in 2025.
