To mark its 20th anniversary, Sam Edelman collaborated with Kylie Jenner — fusing her cutting-edge sensibility and worldwide influence with the brand's effortless femininity to honor its legacy of timeless elegance while amplifying its DNA into a broader cultural conversation. The result was a visual world anchored by the brand's iconic green rendered not as accent but as atmosphere. The campaign carried across streaming, press, and OOH on a global scale — from New York wildpostings, Miami digital boats, and Los Angeles billboards to international placements across Asia, the Middle East, and Europe — with hero styles including the Michaela mary jane selling out.
