logo / branding / hardware design / product design / packaging design
The 'EE' Logo and the Heritage Stripe Design for Sam Edelman
I conceptualized the 'EE' logo with specific footwear and hardware design in mind. The logo and the heritage stripe launched in Spring 2018 as a capsule collection. Due to the success of The 'EE' Logo Collection, it was expanded in to exclusive partnerships with brands such as Dillard's and Zappos.
Currently, these elements are predominant brand markers across all Sam Edelman products and marketing platforms. Some of the products from the original 'EE' Logo Collection are the brand's top-selling classic pieces.
[ 'EE' Branding Milestone ]
Original Sketches of The 'EE' Logo Collection & Ideas for Product Branding, 2017
Spring 2018 Ad Campaign - Featuring the Hero 'EE' Sandal, "The Bay"
Modeled by Carolyn Murphy : Photographed by Kelly Klein
Dillard's x Sam Edelman - The 'EE' (Double E) Collection Launch in Spring 2018
Heritage Stripe Branding
